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Lauren Carbran is an award-winning Journalist & Content Writer who specialises in lifestyle, beauty, fragrance and kids & parenting.


With 11 years experience in digital and print journalism, her portfolio includes Refinery29, The Guardian, HuffPost, Metro, Evening Standard, Top Sante, Daily Express, House of Fraser’s online magazine, Superdrug's Dare magazine, Holland & Barrett's Healthy magazine, The Perfume Shop’s blog, Sorbet magazine, Asda Baby & Toddler Club, GoodToKnow, Closer, Heat and Mother & Baby.

Lauren works with brands across the UK, Europe, USA, UAE and Asia to create content that speaks directly to their consumers and elevates brand awareness. This includes writing blog and article copy, content strategies, website copy, product copy, SEO copy, campaign copy and copywriting for the likes of include Dove, Vaseline, Superdrug, The Perfume Shop, All Things Hair, Asda, AHC Korean Skincare, TONIC15, War Paint For Men, LK Verdant, Kierin NYC and The Baby Cot Shop.


She also covers topics regarding health, travel and wellness and is available for commissions and projects. 


Her career highlights include interviewing Nicole Scherzinger, Michael Bublé, Zac Efron and Harry Kane and being a judge in The Fragrance Foundation Awards 2017, 2018, 2020 and 2022 for three categories.


Lauren won the Rising Star Award in The Jasmine Awards 2017, was a finalist in the British Media Awards 2018 for Rising Star Award, a finalist in the BSME Awards 2019 for Best Digital Writer (Consumer) and won the Best Corporate Blog Award in The Corporate Content Awards 2020 for her work on The Perfume Shop's blog. 


She can be reached on

Portfolio & clients
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