Lauren Carbran is an award-winning journalist and content creator who specialises in fragrance, beauty and lifestyle. With seven years’ experience in digital and print journalism, her portfolio includes Metro, Refinery29, Top Sante, The Perfume Shop’s blog, House of Fraser’s online magazine, Superdrug's Dare magazine, Closer, Heat, Star, Mother & Baby and BabyGaga. 


Additionally, she covers topics regarding kids & parenting, health, travel and wellness and is available for commissions, desk cover, video presenting, social media copy, still life shoot direction and content consultancy services.

She's recently worked on a number of exciting projects, which include TikTok content strategies, branded Instagram Story takeovers and writing for national publications. 


Her career highlights include interviewing Nicole Scherzinger, Michael Bublé, Zac Efron and Harry Kane and being a judge in The Fragrance Foundation Awards 2017, 2018 and 2020 for three categories.


Lauren won the Rising Star Award in The Jasmine Awards 2017, was a finalist in the British Media Awards 2018 for Rising Star Award, a finalist in the BSME Awards 2019 for Best Digital Writer (Consumer) and won the Best Corporate Blog Award in The Corporate Content Awards 2020 for her work on The Perfume Shop's blog. 


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