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Lauren Carbran is an award-winning journalist and content creator who specialises in lifestyle, beauty and fragrance. With ten years’ experience in digital and print journalism, her portfolio includes Refinery29, The Guardian, HuffPost, Metro, Evening Standard, Sorbet magazine, Top Sante, Daily Express, House of Fraser’s online magazine, Superdrug's Dare magazine, Holland & Barrett's Healthy magazine, The Perfume Shop’s blog, Asda Baby & Toddler Club, Closer, Heat and Mother & Baby.

Lauren works with brands across the UK, Europe, USA, UAE and Asia to create content that speaks directly to their consumers and elevates brand awareness. These include Dove, Superdrug, The Perfume Shop, War Paint For Men, AHC Korean Skincare, TONIC15, LK Verdant, Kierin NYC and The Baby Cot Shop.


She also covers topics regarding kids & parenting, health, travel and wellness and is available for editorial commissions, content strategy, content consultancy, desk cover, presenting, social media copy and still life shoot direction.


Her career highlights include interviewing Nicole Scherzinger, Michael Bublé, Zac Efron and Harry Kane and being a judge in The Fragrance Foundation Awards 2017, 2018, 2020 and 2022 for three categories.


Lauren won the Rising Star Award in The Jasmine Awards 2017, was a finalist in the British Media Awards 2018 for Rising Star Award, a finalist in the BSME Awards 2019 for Best Digital Writer (Consumer) and won the Best Corporate Blog Award in The Corporate Content Awards 2020 for her work on The Perfume Shop's blog. 


She can be reached on

Portfolio & clients
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